About Us


Founded in 2015, The Social Club quickly established itself as a pioneer in influencer marketing. Since 2020, we have been a proud member of the Thompson Spencer Group, a full-funnel advertising powerhouse built for brands that aim to dominate, not just participate.

This integration supercharged our mission: to be on the edge of the future of advertising. We believe that genuine influence, trust, and community are the foundational assets that drive sales in the modern era. 

We work in lockstep with Thompson Spencer’s specialist media, creative, and production teams to deliver work that truly moves hearts, minds, and sales. A collective of future-facing experts who put bold creative, canny strategy, and media miracles front and centre. This collaborative approach ensures that our audience-first strategies are amplified across the channels where people actually live.

With a footprint spanning offices in Auckland, Sydney, Melbourne, and Wellington, and a proprietary database of over 7,500 influencers, our reach is truly global. Our clients, who trust us to deliver award-winning campaigns, span the globe, running activity in 74 countries including New Zealand, Australia, the UK, the United States, China, Japan, across MENA, and throughout the Asia Pacific region.


Recent Awards:

B&T’s NZ Agency of the Year, 2025

Campaign Asia (Commendation) Australia/NZ Agency Head of the Year 2025 - Melanie Spencer

Campaign Agency of the Year Awards, 2025

  • Gold - Social Media Agency of the Year

  • Bronze - Influencer Marketing Agency of the Year

  • Nominated for Independent Agency of the Year

2024-2023

  • IAB Finalist for Social Media Campaign of the Year, 2024

  • IAB, Finalist for Creative Agency of the Year, 2024

  • Campaign Asia, Woman to Watch (Melanie Spencer), 2023

  • Campaign Influencer Marketing Agency of the Year Bronze 2023

2022

  • Campaign Asia Influencer Marketing Agency of the Year Silver 2022

  • Campaign Asia Independent Agency of the Year Silver 2022

  • Best Social Good Campaign – Social Media Marketing Awards 2022

  • Best Use of Instagram – Social Media Marketing Awards 2022

  • Best Use of Instagram Stories – Social Media Marketing Awards 2022

  • Best Social Media Customer Service – Social Media Marketing Awards 2022

  • Best Social Media Storytelling – Social Media Marketing Awards 2022